Month: June 2016

Better than you found it tactics for race day trash

Trash sucks. When it’s trash left by those who attended your race, it sucks even more. Don’t people care about the outdoors enough to throw their trash away? Unfortunately, No. Some people just don’t care. And no matter what you do, every event you promote will have trash. You will find it in your trash...

/ June 30, 2016

Using timing as your essential tool for race day arbitration

One of your core race day services is timing. There is no race if the race promoter does not present a way for people to win. This makes timing the method to which you ultimately decide who won, and who lost. It is your essential tool in race day arbitration. This makes you, as the...

/ June 25, 2016

Build your first race promotion roadmap

The anatomy of a roadmap consists of two basic things: a start and a finish. The in-between of a roadmap can include as much or as little detail as you want. If you haven’t read “You start with a roadmap“, then go do that now, then come on back. I’ll wait! You back yet? What...

/ June 25, 2016

You start with a roadmap

You want to start building off-road races? That is awesome! But where do you start? Many new race promoters (and plenty of existing race promoters) have no clue what to do first. So instead of bounding their planning cycles with some kind of process, they wing it. Chances are, many of you are racers turned...

/ June 20, 2016

Get your next race permit approved

Permits are the life’s blood of your race on public land. Without a permit, you have no legal permission to use the venue, and all the insurance in the world will not protect you if someone gets hurt. The permit is the single document that unlocks access, resources, and liability protection. No permit, no race....

/ June 10, 2016

7 venue areas that ever race needs

Venue layouts are important to the success of your event. Not only do you need to have all the necessary areas in place to effectively direct your race, but you will need to make sure your customer flow makes sense, and everyone knows where to go. The goal is to make sure everyone knows where...

/ June 10, 2016