Month: July 2016

Become a women-friendly race promoter

Are there less women than men on the trails these days? Has it always been that way? If you’re a mountain bike racer, you might say, “yes”. If you’re a trail runner, you might say, “no”. If you’re an outdoor or off-road race promoter, you might be asking a completely different questions like, “where are...

/ July 31, 2016

How to retain customers for life with the Disney Way

Racing is a people business. Or better yet, the business of managing people’s expectations. People expect you to provide a certain level of performance and service during each one of your events. If you’re disorganized, indifferent, or snobbish, you can form your own expectations about your business very quickly — you can expect to not...

/ July 25, 2016

Putting the fun back in race budget fundamentals

Budgets are a pain, especially if you are bootstrapping your event with a bankroll of less than $1,000 in your pocket. Often the difficulty lies in precisely predicting the total cost of an event when you cannot control how many people will show up. As the saying goes, “if it was easy, everyone would be...

/ July 18, 2016

Stop racing in your own events

This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...

/ July 15, 2016

The right balance between registration and podium prizes

The more chances you give your racers to stand on the podium, the more likely they are to come to your race, and come back to your race. Racers like to win stuff (even if it is just a medal) and associate your race with what you give out as podium awards as much as...

/ July 13, 2016

Understanding race categories and classes

The fundamental goal of every race is to have a group of people compete against the clock, each other, and themselves. Some people race to be the fastest across the finish line. Other people race to be the fastest of their friends or peers. While others just recently went from walking to running, or running...

/ July 11, 2016