All posts by Kyle Bondo

Kyle Bondo is a thinker, podcaster, author, and creative strategy dragon seeking to make a small dent in the universe. He is the founder of Reckoneer, host of the Merchants of Dirt Podcast and Get Lost Racing Podcast podcasts, and an avid adventure racer. As a successful race promoter with over 20+ year in the endurance racing industry, Kyle has helped many race directors and race promoters start and improve their own races so that they too can share their passion for endurance sports with others.

How to sell out your race

To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.

/ August 1, 2017

Why you should Always Be Racing

Learn how you can use the Always Be Racing (ABR) growth model to maintain your sales volume enough to make racing your full-time gig.

/ July 23, 2017

Dress rehearsals can improve your race day operations

Improve your race day plan by using practice runs and dress rehearsals as tools for shaking out the problems in your plan before race day.

/ July 17, 2017

A customer is worth a thousand race photos

Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.

/ July 4, 2017

Take your race promotion on the road

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

/ June 26, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017