All posts by Kyle Bondo

Kyle Bondo is a thinker, podcaster, author, and creative strategy dragon seeking to make a small dent in the universe. He is the founder of Reckoneer, host of the Merchants of Dirt Podcast and Get Lost Racing Podcast podcasts, and an avid adventure racer. As a successful race promoter with over 20+ years in the endurance racing industry, Kyle has helped many race directors and race promoters start and improve their own races so that they too can share their passion for endurance sports with others.

Race profits are evil, and other money myths

Do you want to see something funny? Want to see a race promoter look really uncomfortable? Ask them about profit. Better yet, ask them if they are making a profit, or if they think that generating a profit is a measure of their success. Heck, ask them if their last race made any money. It’s...

/ May 16, 2016

Building a race course starts with a walk

This may seem elementary, but the major event in course design is to physically walk the thing. Race course design is just as much a physical job as it is mental. And that means getting out into the wild and seeing things with your own two eyes. Miles of walking is kind of tough if...

/ May 15, 2016

The #1 reason volunteers can ruin your race

What is a volunteer? More importantly, what is a volunteer in the context of helping you run your race on race day? To answer that, consider this scenario. Your racer is about to race your race. The racer requests some course information. So they find the first person they see and ask them for that...

/ May 9, 2016

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016

Why the collegiate mountain nationals needs some perspective

Years of perspective allows you to be a pretty good judge of a well run event, and when an event needs some help. I’ve seen everything from really impressive venues (full of sponsors and vendors), but with an abysmal course layout, to great course layouts and flowy trails, but with registration running out of the...

/ October 9, 2015