Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.
Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.
Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.
Do not leave yourself open to risk by applying the principles of always having an approved permit and a quality liability insurance policy.
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.