All posts by Kyle Bondo

Kyle Bondo is a thinker, podcaster, author, and creative strategy dragon seeking to make a small dent in the universe. He is the founder of Reckoneer, host of the Merchants of Dirt Podcast and Get Lost Racing Podcast podcasts, and an avid adventure racer. As a successful race promoter with over 20+ years in the endurance racing industry, Kyle has helped many race directors and race promoters start and improve their own races so that they too can share their passion for endurance sports with others.

A customer is worth a thousand race photos

Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.

/ July 4, 2017

Take your race promotion on the road

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

/ June 26, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017

Are your competitors fighters or nappers?

When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.

/ May 28, 2017

Doom on you if you ignore these principles and kill a racer

Do not leave yourself open to risk by applying the principles of always having an approved permit and a quality liability insurance policy.

/ May 19, 2017

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017