All posts by Kyle Bondo

Kyle Bondo is a thinker, podcaster, author, and creative strategy dragon seeking to make a small dent in the universe. He is the founder of Reckoneer, host of the Merchants of Dirt Podcast and Get Lost Racing Podcast podcasts, and an avid adventure racer. As a successful race promoter with over 20+ years in the endurance racing industry, Kyle has helped many race directors and race promoters start and improve their own races so that they too can share their passion for endurance sports with others.

Are you ready to benefit from your competitors cancellation?

This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...

/ April 27, 2017
To much rain can close roads along your course.

How to bounce back when everything goes wrong

Once upon a time, Virginia had a very wet Spring. So wet in fact that it has caused several race cancellations throughout the State, to include the Adventure Addicts Racing’s (AAR) Adrenaline Rush 12-Hour Adventure Race in Front Royal, Virginia. AAR race promoters Andy Bacon and Michelle Faucher, found themselves in a position all race...

/ April 19, 2017

It is your job to teach your customers how to navigate out of the parking lot

There is trail running, then there are ultras. There is cross-country (XC) mountain biking, then there are enduros. There is kayaking, then there is River Running. Every mature endurance sport has its many flavors. But Adventure Racing? Adventure racing (AR) is in its teenager years and still trying to figure itself out. From the ARs...

/ April 6, 2017

Always think before you buy race equipment

Every professional off-road race needs a certain amount of equipment. When you promote races that take place in remote locations, the equipment you select needs to meet a few requirements before it becomes part of your venue kit. For starters, any equipment you buy has to meet the following criteria: Need – Do you really...

/ April 2, 2017

Why do race promoters fail?

I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...

/ March 24, 2017

Why race location is more important than the race itself

The inventor of McDonald’s, Ray Kroc, had a very unique view of venue. He once said that the secret to success was not how you made the burger, or the people who serve the food — although those are important factors. In fact, Mr. Kroc would say that he wasn’t in the hamburger business at...

/ March 21, 2017