A Short Track XC course just might be that special something that makes both your racers and spectators try your events more than once.
Don't be the single point of failure by being the only one with all the gear by building a few gear redundancy strategies into your plans.
To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.
Learn how you can use the Always Be Racing (ABR) growth model to maintain your sales volume enough to make racing your full-time gig.
Improve your race day plan by using practice runs and dress rehearsals as tools for shaking out the problems in your plan before race day.
Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.