Category: Build

Take the concept that fits your strategy, explore all the details of its development, create a plan, and bring it into the real world.

Always think before you buy race equipment

Every professional off-road race needs a certain amount of equipment. When you promote races that take place in remote locations, the equipment you select needs to meet a few requirements before it becomes part of your venue kit. For starters, any equipment you buy has to meet the following criteria: Need – Do you really...

/ April 2, 2017

Why race location is more important than the race itself

The inventor of McDonald’s, Ray Kroc, had a very unique view of venue. He once said that the secret to success was not how you made the burger, or the people who serve the food — although those are important factors. In fact, Mr. Kroc would say that he wasn’t in the hamburger business at...

/ March 21, 2017

Who designed this race course?

Racers are likely to forgive you for most minor course design issues. Unfortunately, you can only please half the people half of the time. Some customers really care about how a course is designed. They especially care about accurate length. For locals, whether or not you included certain features comes in a close second. If...

/ February 27, 2017

The 5 productivity tools every race promoter needs to use

Every profession has tools, and race promotion is no different. Clipboards, stopwatches, and paper sheets are the hallmarks of a race promoter’s trade. Same goes for race planning. Race promoters exclusively use spreadsheets to plan, manage, and direct their races. First, they build their spreadsheets on their computers. Then they print their spreadsheets for their...

/ November 20, 2016