Category: Direct

Execute your plan with real customers, monitor the plan in real time, and learn from actual customer feedback.

Stop racing in your own events

This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...

/ July 15, 2016

Better than you found it tactics for race day trash

Trash sucks. When it’s trash left by those who attended your race, it sucks even more. Don’t people care about the outdoors enough to throw their trash away? Unfortunately, No. Some people just don’t care. And no matter what you do, every event you promote will have trash. You will find it in your trash...

/ June 30, 2016

Using timing as your essential tool for race day arbitration

One of your core race day services is timing. There is no race if the race promoter does not present a way for people to win. This makes timing the method to which you ultimately decide who won, and who lost. It is your essential tool in race day arbitration. This makes you, as the...

/ June 25, 2016

Check your venue before race day, or else

On race day, you need to have your race venue set up at least 1-hour before anyone is due to arrive. If you have a lot of gear to set up, then you need to arrive even earlier — maybe even 3-hours earlier — but certainly before your registration is due to open. And that...

/ June 9, 2016

The #1 reason volunteers can ruin your race

What is a volunteer? More importantly, what is a volunteer in the context of helping you run your race on race day? To answer that, consider this scenario. Your racer is about to race your race. The racer requests some course information. So they find the first person they see and ask them for that...

/ May 9, 2016

How to manage racing cheats

Cheaters. Every race has them, and nobody likes them. But do they really pose a threat to local or even Regional events? To answer that questions, you first need to understand the three categories these scofflaws fit into: (1) cheaters who attempt to gain an unfair advantage by breaking the course rules (rule breakers), (2)...

/ May 20, 2015