Category: Grow

Use real data from real customers to learn, strategize about what to do next, and grow.

Why you should Always Be Racing

Learn how you can use the Always Be Racing (ABR) growth model to maintain your sales volume enough to make racing your full-time gig.

/ July 23, 2017

A customer is worth a thousand race photos

Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.

/ July 4, 2017

Are your competitors fighters or nappers?

When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.

/ May 28, 2017

It is your job to teach your customers how to navigate out of the parking lot

There is trail running, then there are ultras. There is cross-country (XC) mountain biking, then there are enduros. There is kayaking, then there is River Running. Every mature endurance sport has its many flavors. But Adventure Racing? Adventure racing (AR) is in its teenager years and still trying to figure itself out. From the ARs...

/ April 6, 2017

I don’t care what you think about my race, and other coping skills

Everyone feels vulnerable when it comes to producing races they care about. Race promotion is just as much art as managing process. When you create art, you do it in a way that you don’t always feel is correct. Sometimes what we do as race promoters is a guess. The first race promoter that put...

/ February 20, 2017

Learn to focus on the right things to propel you forward

Do you know what I’ve learned after almost a year of writing blog posts about race promotion? It’s that you’re going to be ok if you don’t get it right the first time. What do I mean by that? Sometimes launching something that is good, is better than waiting until it is perfect. I’ve promoted...

/ February 13, 2017