Category: Grow

Use real data from real customers to learn, strategize about what to do next, and grow.

Be a Race Promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ May 24, 2016

Why the collegiate mountain nationals needs some perspective

Years of perspective allows you to be a pretty good judge of a well run event, and when an event needs some help. I’ve seen everything from really impressive venues (full of sponsors and vendors), but with an abysmal course layout, to great course layouts and flowy trails, but with registration running out of the...

/ October 9, 2015

Is Enduro Totally Enduro, or is it Just Enduro? Yes! Wait, What?

If you were to ask 100 mountain bikers to define Enduro mountain bike racing, you would get 100 different answers. This is because enduro, as a sport, is still more of a concept than a discipline, and at its core is essentially a mountain bike stage race that requires riders to use trail bikes for...

/ August 8, 2014

Principles of the No Snow Biathlon

Biathlon is one of the sports that has eluded the American athlete since its creation. Unlike other Olympic sports, Biathlon is one of the only sports the United States has never won a medal in, nor even broken the top 10 — EVER! Is 2014 our year? It would be great if it was, but...

/ February 5, 2014