Category: Grow

Use real data from real customers to learn, strategize about what to do next, and grow.

Are you overlooking the demand for trail races?

Most race promoters can agree that trail races are the easiest way to get into off-road racing. They can be as simple as a chalk-drawn starting line and a stopwatch timed finish, to as complex as wave starts and chip timing. However, if you’re looking to get into off-road racing, the trail race is the...

/ February 6, 2017

Principles of the No Snow Biathlon

What the heck is No-Snow Biathlon? To understand the No Snow Biathlon, you need to first know what a biathlon is. The biathlon is a winter sport that combines cross-country skiing and precision rifle shooting. Competitors race for miles around a trail system whose total distance is divided into either two or four shooting rounds....

/ February 5, 2017

Be a Race Promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ May 24, 2016

Why the collegiate mountain nationals needs some perspective

Years of perspective allows you to be a pretty good judge of a well run event, and when an event needs some help. I’ve seen everything from really impressive venues (full of sponsors and vendors), but with an abysmal course layout, to great course layouts and flowy trails, but with registration running out of the...

/ October 9, 2015

Is Enduro Totally Enduro, or is it Just Enduro? Yes! Wait, What?

If you were to ask 100 mountain bikers to define Enduro mountain bike racing, you would get 100 different answers. This is because enduro, as a sport, is still more of a concept than a discipline, and at its core is essentially a mountain bike stage race that requires riders to use trail bikes for...

/ August 8, 2014

Bikejoring: Mountain Biking gone to the dogs

The art of the sled dog is as old as human history itself. Ever since man domesticated wolves and wild dogs to guard our homes, pull our stuff, and protect our lives, we have intertwined our lives with theirs. Leave it to man to get bored. When we’re bored, all sorts of interesting sports get...

/ January 12, 2014