Use real data from real customers to learn, strategize about what to do next, and grow.
Category: Grow
Be a Race Promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...
Why the collegiate mountain nationals needs some perspective
Years of perspective allows you to be a pretty good judge of a well run event, and when an event needs some help. I’ve seen everything from really impressive venues (full of sponsors and vendors), but with an abysmal course layout, to great course layouts and flowy trails, but with registration running out of the...
Is Enduro Totally Enduro, or is it Just Enduro? Yes! Wait, What?
If you were to ask 100 mountain bikers to define Enduro mountain bike racing, you would get 100 different answers. This is because enduro, as a sport, is still more of a concept than a discipline, and at its core is essentially a mountain bike stage race that requires riders to use trail bikes for...
Bikejoring: Mountain Biking gone to the dogs
The art of the sled dog is as old as human history itself. Ever since man domesticated wolves and wild dogs to guard our homes, pull our stuff, and protect our lives, we have intertwined our lives with theirs. Leave it to man to get bored. When we’re bored, all sorts of interesting sports get...
How the Jackson Method can improve American MTBO athletes
Analysis of the World Cup MTBO statistics over the past few years reveals that there is a good chance of the same athletes will place almost identical to their World Cup standings during the World MTBO Championships. The past and present performance of recent MTBO athletes provides an excellent leading indicator when predicting who will...
Transition to Gravity MTB Begins with Enduro
Gravity mountain biking has been an interest of mine for some time. But not many cross-country mountain bike riders understand what is involved in Gravity competitions. The skills are different, the gear is different, and even the bikes can be different. The transition from Cross-Country (XC) to Downhill (DH) involves more than just being crazy...
