Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Understanding race categories and classes
Create skill-based and age-based racing categories to get more racers on the podium and feel like winners.
The right balance between registration and podium prizes
The more chances you give your racers to stand on the podium, the more likely they are to come to your race and come back to your race.
Mr. Murphy just canceled your race — now what?
Mr. Murphy loves rain. Rain is great at getting your race canceled. Let’s face it, health and weather are both unpredictable forces. As a race promoter, you will have to deal with both at least once in your life. And chances are it will be more than once. If you ask five people what the...
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.
How to set the right price for your race
Figuring out the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
Are you ready to benefit from your competitors cancellation?
This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...