Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Mr. Murphy just canceled your race — now what?
Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...
The 5 steps to getting your event under control
Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...
Getting the trail out of your head
Reckoneer provides you with more race direction education then you need to build your own outdoor events empire. But YOU still have to build it!
The right balance between registration and podium prizes
The more chances you give your racers to stand on the podium, the more likely they are to come to your race and come back to your race.
Why blurring the line between sports is good for business
The more an organizations like Orienteering USA works to bring in different kinds of people, the better that organization will become.
Spectator Friendly Race Formats
Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.