Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Yesterday Is Too Late For Insurance

Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.

/ March 20, 2018

Applying market force thinking to your real world business strategy

Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real-world business strategy.

/ January 21, 2018

Take your race goals and turn them into SMART goals

Setting goals are extremely important to keeping your race promotion business focused on what needs to accomplish throughout the year.

/ December 28, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017

Doom on you if you ignore these principles and kill a racer

Do not leave yourself open to risk by applying the principles of always having an approved permit and a quality liability insurance policy.

/ May 19, 2017

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017