Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Why blurring the line between sports is good for business

The more an organizations like Orienteering USA works to bring in different kinds of people, the better that organization will become.

/ September 6, 2018

Spectator Friendly Race Formats

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.

/ April 27, 2018

Yesterday Is Too Late For Insurance

Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.

/ March 20, 2018

Applying market force thinking to your real world business strategy

Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real-world business strategy.

/ January 21, 2018

Take your race goals and turn them into SMART goals

Setting goals are extremely important to keeping your race promotion business focused on what needs to accomplish throughout the year.

/ December 28, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017