Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Getting the trail out of your head

Reckoneer provides you with more race direction education then you need to build your own outdoor events empire. But YOU still have to build it!

/ November 15, 2018

The right balance between registration and podium prizes

The more chances you give your racers to stand on the podium, the more likely they are to come to your race and come back to your race.

/ October 19, 2018

Why blurring the line between sports is good for business

The more an organizations like Orienteering USA works to bring in different kinds of people, the better that organization will become.

/ September 6, 2018

Spectator Friendly Race Formats

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.

/ April 27, 2018

Yesterday Is Too Late For Insurance

Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.

/ March 20, 2018

Applying market force thinking to your real world business strategy

Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real-world business strategy.

/ January 21, 2018