Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Are you ready to benefit from your competitors cancellation?
This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...
Keep Racing with Asynchronous Virtual Events
Race promoters that pivot quickly to Asynchronous Competition Events (ACE) and Virtual Racing will survive the pandemic.
Mr. Murphy just canceled your race — now what?
Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...
The 5 steps to getting your event under control
Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...
Getting the trail out of your head
Reckoneer provides you with more race direction education then you need to build your own outdoor events empire. But YOU still have to build it!
The right balance between registration and podium prizes
The more chances you give your racers to stand on the podium, the more likely they are to come to your race and come back to your race.