Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Are you ready to benefit from your competitors cancellation?

This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...

/ April 27, 2017
To much rain can close roads along your course.

How to bounce back when everything goes wrong

Once upon a time, Virginia had a very wet Spring. So wet in fact that it has caused several race cancellations throughout the State, to include the Adventure Addicts Racing’s (AAR) Adrenaline Rush 12-Hour Adventure Race in Front Royal, Virginia. AAR race promoters Andy Bacon and Michelle Faucher, found themselves in a position all race...

/ April 19, 2017

Why do race promoters fail?

I have meet numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...

/ March 24, 2017

Put away the shotgun and start messaging with precision

When you’re ready to message the racing world about your race, do you employ a strategic approach or use a shotgun? If you said the shotgun, then you’re not alone. The shotgun approach is a common method used by most race promoters. This is where they attack every form of communications — all at once...

/ March 14, 2017