Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Spectator Friendly Race Formats
Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.
Yesterday Is Too Late For Insurance
Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.
Applying market force thinking to your real world business strategy
Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real-world business strategy.
Take your race goals and turn them into SMART goals
Setting goals are extremely important to keeping your race promotion business focused on what needs to accomplish throughout the year.
How to set the right price for your race
Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
Doom on you if you ignore these principles and kill a racer
Do not leave yourself open to risk by applying the principles of always having an approved permit and a quality liability insurance policy.
