Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Take your race goals and turn them into SMART goals

Setting goals are extremely important to keeping your race promotion business focused on what needs to accomplish throughout the year.

/ December 28, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017

Doom on you if you ignore these principles and kill a racer

Do not leave yourself open to risk by applying the principles of always having an approved permit and a quality liability insurance policy.

/ May 19, 2017

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Are you ready to benefit from your competitors cancellation?

This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...

/ April 27, 2017
To much rain can close roads along your course.

How to bounce back when everything goes wrong

Once upon a time, Virginia had a very wet Spring. So wet in fact that it has caused several race cancellations throughout the State, to include the Adventure Addicts Racing’s (AAR) Adrenaline Rush 12-Hour Adventure Race in Front Royal, Virginia. AAR race promoters Andy Bacon and Michelle Faucher, found themselves in a position all race...

/ April 19, 2017