Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Strategies for beating Mr. Murphy and his immutable laws of racing
Race promoters have tried many strategies to beat Mr. Murphy and his wheel of woe. Those few that have survived, found that the strategies that work come with a price. I think that price that is just too high for most new race promoters to pay AND manage to stay in business. That is why...
Where have all the amateurs gone?
If Lewis and Clark were alive today, would they be considered professional or amateur level adventure racers? Knowing their well-documented history on how they “stumbled” their way through the American west, it is possible that their Native American support crew would have been hard pressed to get these two adventures back on the path before...
Build your volume racing business with encores and playoffs
Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...
Is your liability waiver protecting your racing business?
Having a solid liability waiver is vital for anyone promoting off-road races. All off-road sports are inherently dangerous and involve clear risks, but so it not having a well-written liability waiver. Not only are waivers your first line of defense against personal injury lawsuits, but they remind you that, as a race promoter, it is...
Mr. Murphy just canceled your race — now what?
Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...
Handle the politics in race promotion, before they handle you
Who said there is no politics in racing? Chances are — it was you! It’s understandable. We often think that off-road racing sits outside the political struggles of Washington DC. You think your carefully scheduled, mapped-and-ready trail fun doesn’t seem like a place you would find politics anyway. You’re probably the kind of person that...
