Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Principles of a profitable race
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.
Are you ready to benefit from your competitors cancellation?
This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...
How to bounce back when everything goes wrong
Once upon a time, Virginia had a very wet Spring. So wet in fact that it has caused several race cancellations throughout the State, to include the Adventure Addicts Racing’s (AAR) Adrenaline Rush 12-Hour Adventure Race in Front Royal, Virginia. AAR race promoters Andy Bacon and Michelle Faucher, found themselves in a position all race...
Why do race promoters fail?
I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...
Put away the shotgun and start messaging with precision
When you’re ready to message the racing world about your race, do you employ a strategic approach or use a shotgun? If you said the shotgun, then you’re not alone. The shotgun approach is a common method used by most race promoters. This is where they attack every form of communications — all at once...
Actively manage risks before they actively destroy your racing business
How much risk do you have in your racing business? Chances are that if you’re not identifying, analyzing, or responding to risks in a systematic way, you have no idea! Yikes! You need some risk management skills, and you need them now! Risk management? Risk management is the term used by business owners when they...