Know what will sell, explore marketable concepts, and develop a strategy to guide you.
Category: Plan
Build your volume racing business with encores and playoffs
Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...
Is your liability waiver protecting your racing business?
Having a solid liability waiver is vital for anyone promoting off-road races. All off-road sports are inherently dangerous and involve clear risks, but so it not having a well-written liability waiver. Not only are waivers your first line of defense against personal injury lawsuits, but they remind you that, as a race promoter, it is...
Mr. Murphy just canceled your race — now what?
Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...
Handle the politics in race promotion, before they handle you
Who said there is no politics in racing? Chances are — it was you! It’s understandable. We often think that off-road racing sits outside the political struggles of Washington DC. You think your carefully scheduled, mapped-and-ready trail fun doesn’t seem like a place you would find politics anyway. You’re probably the kind of person that...
Strategies for picking your race dates
Picking your race dates is an important part of your strategic process. Usually between October and December, you sit down with your list of potential race offerings, pull out your calendar and a pen, and start considering possible dates. STOP! You’re going about this without all the facts. All the facts? Those bits of information...
Risk management begins with your emergency response plan
How fast can you execute your response to an injury? This is a question that many race promoters do not like to talk about. Why? Because they don’t know the answer to it. Think back to the last race you were in. Now think about that part of the course that you went, “Whoa, that...
