Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Applying market force thinking to your real world business strategy

Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real world business strategy. If you’re not sure what market force thinking is, please take a look at my article Look before you leap into race promotion. In that article, I introduce the...

/ December 19, 2016

Build your volume racing business with encores and playoffs

Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...

/ December 12, 2016

Is your liability waiver protecting your racing business?

Having a solid liability waiver is vital for anyone promoting off-road races. liability waivers All off-road sports are inherently dangerous and involve clear risks, but so it not having a well-written liability waiver. Not only are waivers your first line of defense against personal injury lawsuits, but they remind you that, as a race promoter,...

/ November 28, 2016

Mr. Murphy just canceled your race — now what?

Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...

/ November 13, 2016