Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Stop worrying about things racers don’t care about

Race promoters spend a ton of time worrying about what racers will care about. However, when you put enough races under your belt, you discover something very unexpected. Racers don’t care about everything. What do you mean racers don’t care about everything? It’s true! The list of things is quite surprising. What you think racers...

/ September 19, 2016

Sanctioning means never promoting a race without insurance again

Bob is promoting a race for the first time, and knows nothing about insurance, sanctioning, or liability. All he knows is that sanctioning is a pain, insurance is for cars, and liability is only if he personally hurts someone. He wants to be his own boss, and build his races the way he wants to...

/ August 15, 2016

Your schedule is your race day movie script

Have you ever thought about how the schedule you use to direct a race is very similar to how a script is used to make a movie? Not those big budget blockbuster (unless you’re doing a major marathon, or hosting a national event), but one of those smaller independent film. Maybe something Kevin Smith or...

/ August 8, 2016

How to retain customers for life with the Disney Way

Racing is a people business. Or better yet, the business of managing people’s expectations. People expect you to provide a certain level of performance and service during each one of your events. If you’re disorganized, indifferent, or snobbish, you can form your own expectations about your business very quickly — you can expect to not...

/ July 25, 2016

Putting the fun back in race budget fundamentals

Budgets are a pain, especially if you are bootstrapping your event with a bankroll of less than $1,000 in your pocket. Often the difficulty lies in precisely predicting the total cost of an event when you cannot control how many people will show up. As the saying goes, “if it was easy, everyone would be...

/ July 18, 2016

Understanding race categories and classes

The fundamental goal of every race is to have a group of people compete against the clock, each other, and themselves. Some people race to be the fastest across the finish line. Other people race to be the fastest of their friends or peers. While others just recently went from walking to running, or running...

/ July 11, 2016