Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

It is time for you to have a vision

If you thought the title meant this article was about going out to find your spirit animal, you’re partially right. I think my spirit animal is a red fox, only because they seem to follow me around every time I’m on the trail. But alas, this is not that kind of article. No, the vision...

/ May 30, 2016

What I wish I knew before I built my first race

When you decide to build your first race, you discover just how alone you are. Unlike fixing a car, writing software, or getting tips on how to beat just about any video game, there is very little on proper race building. Sure, there are a few blog posts out there that give you the highlights,...

/ May 24, 2016

Race profits are evil, and other money myths

Do you want to see something funny? Want to see a race promoter look really uncomfortable? Ask them about profit. Better yet, ask them if they are making a profit, or if they think that generating a profit is a measure of their success. Heck, ask them if their last race made any money. It’s...

/ May 16, 2016
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ May 9, 2016

Getting the trail out of your head

About 10 years ago, I started mountain biking. That addition to my life led me to trail running. Soon I was orienteering, and then found a way to put it all together in a slog fest called adventure racing. All of it was a way for me to interact with the outdoors… again. You see,...

/ December 20, 2015

Why blurring the line between sports is good for business

It was inevitable that Orienteering USA (OUSA) would turn their gaze towards Adventure Racing (AR). With budget shortfalls, no traction with developing a single membership option with local clubs, and new membership numbers starting to flatten out, OUSA is on the hunt to find new sources of everything. For the past few months, OUSA had...

/ January 21, 2015