Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Putting the fun back in race budget fundamentals

Budgets are a pain, especially if you are bootstrapping your event with a bankroll of less than $1,000 in your pocket. Often the difficulty lies in precisely predicting the total cost of an event when you cannot control how many people will show up. As the saying goes, “if it was easy, everyone would be...

/ July 18, 2016

Build your first race promotion roadmap

The anatomy of a roadmap consists of two basic things: a start and a finish. The in-between of a roadmap can include as much or as little detail as you want. If you haven’t read “You start with a roadmap“, then go do that now, then come on back. I’ll wait! You back yet? What...

/ June 25, 2016

You start with a roadmap

You want to start building off-road races? That is awesome! But where do you start? Many new race promoters (and plenty of existing race promoters) have no clue what to do first. So instead of bounding their planning cycles with some kind of process, they wing it. Chances are, many of you are racers turned...

/ June 20, 2016

Get your next race permit approved

Permits are the life’s blood of your race on public land. Without a permit, you have no legal permission to use the venue, and all the insurance in the world will not protect you if someone gets hurt. The permit is the single document that unlocks access, resources, and liability protection. No permit, no race....

/ June 10, 2016

Look before you leap into race promotion

Picking what kind of race discipline you want to base your race promotion efforts on is tricky. Mostly because your passion for wanting to do it is based on a combination of factors that are hard to explain. What kind of factors? The squishy kind! Uh? Yes, squishy. Those elements of your desire, love, or...

/ June 5, 2016

It is time for you to have a vision

If you thought the title meant this article was about going out to find your spirit animal, you’re partially right. I think my spirit animal is a red fox, only because they seem to follow me around every time I’m on the trail. But alas, this is not that kind of article. No, the vision...

/ May 30, 2016