Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Getting the trail out of your head

About 10 years ago, I started mountain biking. That addition to my life led me to trail running. Soon I was orienteering, and then found a way to put it all together in a slog fest called adventure racing. All of it was a way for me to interact with the outdoors… again. You see,...

/ December 20, 2015

Why blurring the line between sports is good for business

It was inevitable that Orienteering USA (OUSA) would turn their gaze towards Adventure Racing (AR). With budget shortfalls, no traction with developing a single membership option with local clubs, and new membership numbers starting to flatten out, OUSA is on the hunt to find new sources of everything. For the past few months, OUSA had...

/ January 21, 2015

Anatomy of an adventure race

Last week saw the return of EX2 Adventures VentureQuest 9-Hour Adventure Race at Fountainhead Regional Park, Fairfax Station, VA on September 29th, 2013. As far as adventure races go, this is one of the more enjoyable courses considering the mix of orienteering, intense mountain bike trails, and fantastic canoeing along the calm Occoquan River. Reckoneer’s...

/ October 4, 2013