Category: Promote

Share your plan with the real world by showing it to potential customers, generating interest, and measuring its acceptance

How not to suffer pre-registration woes

With a little practice and some discipline, you can use these 10 methods to improve your next events pre-registration numbers.

/ November 20, 2017

How to sell out your race

To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.

/ August 1, 2017

Take your race promotion on the road

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

/ June 26, 2017

How to recruit enough volunteers before race day

How do you get enough volunteers to show up to your race? This is the age old question that every single race promoter asks. Why is it an age old question? Because most race promoters suck at it! And those that don’t suck at it, rarely like to tell others how they get their volunteers...

/ August 22, 2016

Become a women-friendly race promoter

Are there less women than men on the trails these days? Has it always been that way? If you’re a mountain bike racer, you might say, “yes”. If you’re a trail runner, you might say, “no”. If you’re an outdoor or off-road race promoter, you might be asking a completely different questions like, “where are...

/ July 31, 2016