Category: Promote

Share your plan with the real world by showing it to potential customers, generating interest, and measuring its acceptance

How to recruit enough volunteers before race day

How do you get enough volunteers to show up to your race? This is the age old question that every single race promoter asks. Why is it an age old question? Because most race promoters suck at it! And those that don’t suck at it, rarely like to tell others how they get their volunteers...

/ August 22, 2016

Become a women-friendly race promoter

Are there less women than men on the trails these days? Has it always been that way? If you’re a mountain bike racer, you might say, “yes”. If you’re a trail runner, you might say, “no”. If you’re an outdoor or off-road race promoter, you might be asking a completely different questions like, “where are...

/ July 31, 2016

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016

How to sell out your race

So there you are. A race promoter looking to launch your first off-road race. Maybe you started off as an off-road racer yourself but noticed that not too many people were creating the type of races you would like to race in. Or maybe you’re just interested in bringing off-road racing to your community but...

/ December 9, 2014

How not to suffer pre-registration woes

The day of your race is fast approaching. You’ve convinced the park to grant you a special use permit just under the wire. Some last minute sponsors have provided you with the resources to purchase those pesky awards you have yet to buy. You even found a way to get the local trail club to...

/ September 19, 2014