Race Promotion Roadmap
“The goal of Race Promotion
is to build races.
So why is it so hard to remember how
to build the same race twice?”
You’re planning your first race,
but you’re not sure what comes next.
Chances are you have some idea on how to put a race together, but don’t have anything that gives you step-by-step instructions on how to build it and be successful.
We all have to start somewhere!
But most race promoters start by winging it.
They think they have it all figured out, only to discover all the pitfalls and gotchas when it’s too late to change direction.
Learning the hard way is also how many forget critical steps when they go to build their next race.
They have nothing written down, and no way to share your process with anyone else.
A process that cannot be shared is a process that is impossible to repeat.
You can’t have success if you can’t remember how you did it.
How are you supposed to make a measurable dent
in your bottom line when you make it up as you go?
You start with a Roadmap
Building your first race can feel like a daunting endeavor.
But what if you had step-by-step instructions on how to put it all together?
What if you could follow a simple roadmap that included all the necessary processes, timelines, and risks to look out for?
Wouldn’t that free your brain up for other things?
Then it is time to stop worrying about what comes next and start feeling the excitement that comes with your first race.
Download the Roadmap For Free!
The Reckoneer Race Promotion Roadmap is an end-to-end production framework for race promoters who want to build better races.
It details all events, products, goals, and objectives the exist between each major milestones in the Reckoneer Go-Loop Process.
My hope is the Reckoneer Race Promotion Roadmap leads you towards a new way of looking at your own race promotion business.
(Or click on the image below)
Use this roadmap
to build your first race with confidence.
Follow the Roadmap
This Roadmap lays out a simple framework for planning, promoting, and directing your first race:
Start: This is where your race building journey begins.
Decide: Once you’ve found your first steps, it’s time to decide on your Mission.
Plan: It’s time to start planning what your first race will be.
Build: Now you need to transition from planning to putting your plan into action.
Promote: Begin selling your race, early and often.
Direct: Get your hands in the dirt and lead your race from start to finish.
Learn: Analyze your success with realistic race day measurements.
Grow: Decide what your results will lead you to build tomorrow.
Need more to go on?
These Reckoneer articles and audio podcasts
will give you a huge head start!
These articles and podcast episodes help explain the Reckoneer Race Promotion Roadmap:
Roadmap Overview – My article You start with a roadmap will help you begin to understand the milestones, events, products, goals, and objectives detailed in the Reckoneer Race Promotion Roadmap.
More Articles on Race Planning
To enhance your experience, I curated my race promotion articles into a guide centered around the milestones and processes included in my free Race Promotion Roadmap. Now when you go through the Roadmap, you can find the articles that help you begin to understand which steps are important to your race’s overall success.
You start with a roadmap: Race promoters need everyone on the team to know the plan. If they don’t know how plan fits into your overall strategy, it will fall apart. Explore why leveraging the techniques of documentation, consensus, and orchestration can help you develop repeatable processes essential to successful race planning.
Build your first race promotion roadmap: Before you can build a system of repeatable processes, you have to know what they are and write them down. You may know what each step of your plan is off the top of your head, but eventually, you will forget something. Learn how to build your first race promotion roadmap and avoid the pain of forgetting a critical step.
Why race location is more important than the race itself: The location of your race is often what attracts racers to show up. Picking a successful venue, however, requires you investigate each choice with a critical eye. Learn what to look for in choosing a venue before you apply for your permission to use it.
7 venue areas that ever race needs: To make sure your customer flow makes sense, and everyone knows where to go, you need to have all the necessary areas in your venue layout thought out and in place. Learn how not to make your customers have to think about where they need to go.
Building a race course starts with a walk: Racecourse design requires you to have an intimate relationship with the land, and an understanding of what sections of the trail are good for racing. That means getting out into the wild and seeing things with your own two eyes. Learn what to look for when you in the field building a course.
Understanding race categories and classes: Your race needs to be organized into categories and classes so that you can spread out the love of being a winner to more racers. Explore the details of why this level of organization is important to your race’s success.
Get your next race permit approved: You have no legal permission to use a public venue without a permit. This single document unlocks access, resources, and liability protection for your entire race. Learn how to improve your permit submission process, and increase your chances for approval.
How to bounce back when everything goes wrong: There will come a day that you find yourself in a position all race directors dread — having to postpone a race just days before the event. Learn how to survive postponing your race before you’re forced to deal with it the hard way.