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When you first started race promotion, you didn’t think it would be such a struggle. You just wanted to do what you’re good at all day – not deal with sales, marketing, accounting, and all the other things that keep you from what you’re good at.

I was the same way. I build dozens of events, only to learn the hard way that I had to do much more than just be good at building races.

I learned a lot along the way. And for the past 2 years, I’ve been sharing what I learned with thousands of race promoters.

I want you to avoid the same mistakes I made.

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