Become a women-friendly race promoter

If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events.

/ May 21, 2018

Spectator Friendly Race Formats

Consider how creating spectator friendly events could create new customers while the untapped benefits of having an excited crowd could help your bottom line.

/ April 27, 2018

Yesterday Is Too Late For Insurance

Insurance is the minimum financial protection a race director needs to protect themselves, their staff, their volunteers, their business, and their family from other people’s injuries.

/ March 20, 2018

US Biathlon Needs American Veterans

With all the talent in shooting coming home from their tours in Afghanistan, Iraq, and elsewhere, it does not seem far-fetched that a Soldier, Sailor, or Marine sniper could be the one to win America's FIRST Olympic Gold Medal in Biathlon in 2022 or 2026 Winter Olympics.

/ February 25, 2018

Applying market force thinking to your real world business strategy

Before you base your racing business on any niche off-road sport, you first need to apply some market force thinking to your real-world business strategy.

/ January 21, 2018

Take your race goals and turn them into SMART goals

Setting goals are extremely important to keeping your race promotion business focused on what needs to accomplish throughout the year.

/ December 28, 2017