Are your competitors fighters or nappers?
When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.
Doom on you if you ignore these principles and kill a racer
Do not leave yourself open to risk by applying the principles of always having an approved permit and a quality liability insurance policy.
Principles of a profitable race
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.
Are you ready to benefit from your competitors cancellation?
This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...
How to bounce back when everything goes wrong
Once upon a time, Virginia had a very wet Spring. So wet in fact that it has caused several race cancellations throughout the State, to include the Adventure Addicts Racing’s (AAR) Adrenaline Rush 12-Hour Adventure Race in Front Royal, Virginia. AAR race promoters Andy Bacon and Michelle Faucher, found themselves in a position all race...
It is your job to teach your customers how to navigate out of the parking lot
There is trail running, then there are ultras. There is cross-country (XC) mountain biking, then there are enduros. There is kayaking, then there is River Running. Every mature endurance sport has its many flavors. But Adventure Racing? Adventure racing (AR) is in its teenager years and still trying to figure itself out. From the ARs...
