I don’t care what you think about my race, and other coping skills

Everyone feels vulnerable when it comes to producing races they care about. Race promotion is just as much art as managing process. When you create art, you do it in a way that you don’t always feel is correct. Sometimes what we do as race promoters is a guess. The first race promoter that put...

/ February 20, 2017

Learn to focus on the right things to propel you forward

Do you know what I’ve learned after almost a year of writing blog posts about race promotion? It’s that you’re going to be ok if you don’t get it right the first time. What do I mean by that? Sometimes launching something that is good, is better than waiting until it is perfect. I’ve promoted...

/ February 13, 2017

Are you overlooking the demand for trail races?

Most race promoters can agree that trail races are the easiest way to get into off-road racing. They can be as simple as a chalk-drawn starting line and a stopwatch timed finish, to as complex as wave starts and chip timing. However, if you’re looking to get into off-road racing, the trail race is the...

/ February 6, 2017

Principles of the No Snow Biathlon

What the heck is No-Snow Biathlon? To understand the No Snow Biathlon, you need to first know what a biathlon is. The biathlon is a winter sport that combines cross-country skiing and precision rifle shooting. Competitors race for miles around a trail system whose total distance is divided into either two or four shooting rounds....

/ February 5, 2017

Rebuild your motivation and get back to building better races

Do you need something to change in your racing business? Does the feeling of having to produce yet another race tapping your motivation? You know you love racing, but maybe it’s become exhausting, frustrating and even painful to continue. You see your competitors still maintaining the same race production tempo they did in past years,...

/ January 31, 2017

Actively manage risks before they actively destroy your racing business

How much risk do you have in your racing business? Chances are that if you’re not identifying, analyzing, or responding to risks in a systematic way, you have no idea! Yikes! You need some risk management skills, and you need them now! Risk management? Risk management is the term used by business owners when they...

/ January 24, 2017