Tag: communications

How to sell out your race

To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.

/ August 1, 2017

Take your race promotion on the road

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

/ June 26, 2017

Put away the shotgun and start messaging with precision

When you’re ready to message the racing world about your race, do you employ a strategic approach or use a shotgun? If you said the shotgun, then you’re not alone. The shotgun approach is a common method used by most race promoters. This is where they attack every form of communications — all at once...

/ March 14, 2017

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016

How not to suffer pre-registration woes

The day of your race is fast approaching. You’ve convinced the park to grant you a special use permit just under the wire. Some last minute sponsors have provided you with the resources to purchase those pesky awards you have yet to buy. You even found a way to get the local trail club to...

/ September 19, 2014