Tag: communications

Put away the shotgun and start messaging with precision

When you’re ready to message the racing world about your race, do you employ a strategic approach or use a shotgun? If you said the shotgun, then you’re not alone. The shotgun approach is a common method used by most race promoters. This is where they attack every form of communications — all at once...

/ March 14, 2017

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016

How to sell out your race

So there you are. A race promoter looking to launch your first off-road race. Maybe you started off as an off-road racer yourself but noticed that not too many people were creating the type of races you would like to race in. Or maybe you’re just interested in bringing off-road racing to your community but...

/ December 9, 2014

How not to suffer pre-registration woes

The day of your race is fast approaching. You’ve convinced the park to grant you a special use permit just under the wire. Some last minute sponsors have provided you with the resources to purchase those pesky awards you have yet to buy. You even found a way to get the local trail club to...

/ September 19, 2014