Tag: feedback
Who designed this race course?
Racers are likely to forgive you for most minor course design issues. Unfortunately, you can only please half the people half of the time. Some customers really care about how a course is designed. They especially care about accurate length. For locals, whether or not you included certain features comes in a close second. If...
I don’t care what you think about my race, and other coping skills
Everyone feels vulnerable when it comes to producing races they care about. Race promotion is just as much art as managing process. When you create art, you do it in a way that you don’t always feel is correct. Sometimes what we do as race promoters is a guess. The first race promoter that put...
How to retain customers for life with the Disney Way
Racing is a people business. Or better yet, the business of managing people’s expectations. People expect you to provide a certain level of performance and service during each one of your events. If you’re disorganized, indifferent, or snobbish, you can form your own expectations about your business very quickly — you can expect to not...
Building a race course starts with a walk
This may seem elementary, but the major event in course design is to physically walk the thing. Race course design is just as much a physical job as it is mental. And that means getting out into the wild and seeing things with your own two eyes. Miles of walking is kind of tough if...