Tag: marketing

A customer is worth a thousand race photos

Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.

/ July 4, 2017

Take your race promotion on the road

Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.

/ June 26, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017

What I wish I knew before I built my first race

When you decide to build your first race, you discover just how alone you are. Unlike fixing a car, writing software, or getting tips on how to beat just about any video game, there is very little on proper race building. Sure, there are a few blog posts out there that give you the highlights,...

/ May 24, 2016