Tag: marketing
A customer is worth a thousand race photos
Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.
Take your race promotion on the road
Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.
How to set the right price for your race
Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
What I wish I knew before I built my first race
When you decide to build your first race, you discover just how alone you are. Unlike fixing a car, writing software, or getting tips on how to beat just about any video game, there is very little on proper race building. Sure, there are a few blog posts out there that give you the highlights,...