Tag: off-road

Why race location is more important than the race itself

The inventor of McDonald’s, Ray Kroc, had a very unique view of venue. He once said that the secret to success was not how you made the burger, or the people who serve the food — although those are important factors. In fact, Mr. Kroc would say that he wasn’t in the hamburger business at...

/ March 21, 2017

Are you overlooking the demand for trail races?

Most race promoters can agree that trail races are the easiest way to get into off-road racing. They can be as simple as a chalk-drawn starting line and a stopwatch timed finish, to as complex as wave starts and chip timing. However, if you’re looking to get into off-road racing, the trail race is the...

/ February 6, 2017

Principles of the No Snow Biathlon

What the heck is No-Snow Biathlon? To understand the No Snow Biathlon, you need to first know what a biathlon is. The biathlon is a winter sport that combines cross-country skiing and precision rifle shooting. Competitors race for miles around a trail system whose total distance is divided into either two or four shooting rounds....

/ February 5, 2017

Reckoneer launches the Merchants of Dirt Podcast

Introducing the Merchants of Dirt Podcast, hosted by me: professional Reckoneer and race promoter, Kyle M. Bondo! Get all the insider’s guide to practical recreational engineering you’ve come to expect from Reckoneer.com, this time as a podcast you can take with you! Why a podcast? #1 — My Take on Reckoneer Topics First, I provide...

/ October 31, 2016

Gain customers for life by turning your awards ceremony into a party

Do you remember your last awards ceremony? Many off-road race awards ceremonies go something like this: The promoter posts the results of your race after enough folks have finished. About 30-minutes later, they ask everyone to gather around the podium. They then call up racers by category, hand out medals, then take the podium picture....

/ October 3, 2016