Tag: planning

Why you should Always Be Racing

Learn how you can use the Always Be Racing (ABR) growth model to maintain your sales volume enough to make racing your full-time gig.

/ July 23, 2017

Risk management begins with your emergency response plan

How fast can you execute your response to an injury? This is a question that many race promoters do not like to talk about. Why? Because they don’t know the answer to it. Think back to the last race you were in. Now think about that part of the course that you went, “Whoa, that...

/ October 18, 2016

Mr. Murphy and your need for a pre-race checklist

Someone famous once said, “I love the smell of my racing checklist in the morning. It smells like… VICTORY!” Okay, I know what you’re saying. Robert Duvall didn’t say that about racing. But he could of! Meanwhile, you’re tucked into your warm bed, dreaming of fat registration dollars, sold out venues, and… BOOM! What? Did...

/ September 4, 2016

Build your first race promotion roadmap

The anatomy of a roadmap consists of two basic things: a start and a finish. The in-between of a roadmap can include as much or as little detail as you want. If you haven’t read “You start with a roadmap“, then go do that now, then come on back. I’ll wait! You back yet? What...

/ June 25, 2016
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ May 9, 2016