Tag: principles
How to set the right price for your race
Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
Principles of a profitable race
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.
Always think before you buy race equipment
Every professional off-road race needs a certain amount of equipment. When you promote races that take place in remote locations, the equipment you select needs to meet a few requirements before it becomes part of your venue kit. For starters, any equipment you buy has to meet the following criteria: Need – Do you really...
Better than you found it tactics for race day trash
Trash sucks. When it’s trash left by those who attended your race, it sucks even more. Don’t people care about the outdoors enough to throw their trash away? Unfortunately, No. Some people just don’t care. And no matter what you do, every event you promote will have trash. You will find it in your trash...
The 5 steps to getting your event under control
Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...
