Tag: principles

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Always think before you buy race equipment

Every professional off-road race needs a certain amount of equipment. When you promote races that take place in remote locations, the equipment you select needs to meet a few requirements before it becomes part of your venue kit. For starters, any equipment you buy has to meet the following criteria: Need – Do you really...

/ April 2, 2017

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. In fact, when it comes to setting your race’s registration price, most race promoters like yourself, start freaking out. Freaking out? Yup. Think about it. Too low and you don’t make any money. Too high and no one shows up....

/ October 11, 2016

Better than you found it tactics for race day trash

Trash sucks. When it’s trash left by those who attended your race, it sucks even more. Don’t people care about the outdoors enough to throw their trash away? Unfortunately, No. Some people just don’t care. And no matter what you do, every event you promote will have trash. You will find it in your trash...

/ June 30, 2016
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ May 9, 2016