Tag: race direction

Be a race promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ December 24, 2021

Getting the Trail Out of Your Head

Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.

/ August 26, 2021

A customer is worth a thousand race photos

Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.

/ July 4, 2017

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Are you overlooking the demand for trail races?

Most race promoters can agree that trail races are the easiest way to get into off-road racing. They can be as simple as a chalk-drawn starting line and a stopwatch timed finish, to as complex as wave starts and chip timing. However, if you’re looking to get into off-road racing, the trail race is the...

/ February 6, 2017

Your schedule is your race day movie script

Have you ever thought about how the schedule you use to direct a race is very similar to how a script is used to make a movie? Not those big budget blockbuster (unless you’re doing a major marathon, or hosting a national event), but one of those smaller independent film. Maybe something Kevin Smith or...

/ August 8, 2016