Tag: race direction
Be a race promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.
A customer is worth a thousand race photos
Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.
Principles of a profitable race
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.
Are you overlooking the demand for trail races?
Most race promoters can agree that trail races are the easiest way to get into off-road racing. They can be as simple as a chalk-drawn starting line and a stopwatch timed finish, to as complex as wave starts and chip timing. However, if you’re looking to get into off-road racing, the trail race is the...
Your schedule is your race day movie script
Have you ever thought about how the schedule you use to direct a race is very similar to how a script is used to make a movie? Not those big budget blockbuster (unless you’re doing a major marathon, or hosting a national event), but one of those smaller independent film. Maybe something Kevin Smith or...