Tag: race director
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.
How not to suffer pre-registration woes
With a little practice and some discipline, you can use these 10 methods to improve your next events pre-registration numbers.
How to sell out your race
To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.
Why do race promoters fail?
I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...
Stop racing in your own events
This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...
Be a Race Promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...