Tag: race promotion
Become a women-friendly race promoter
If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events.
Be a race promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.
Why you should Always Be Racing
Learn how you can use the Always Be Racing (ABR) growth model to maintain your sales volume enough to make racing your full-time gig.
A customer is worth a thousand race photos
Race photography is an important part of your customer service strategy which is why you need to invest in photos of your racers early and often.
Are your competitors fighters or nappers?
When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.