Tag: race

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Build your volume racing business with encores and playoffs

Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...

/ December 12, 2016

Mr. Murphy just canceled your race — now what?

Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...

/ November 13, 2016