Tag: racing

Are your competitors fighters or nappers?

When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.

/ May 28, 2017

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Why race location is more important than the race itself

The inventor of McDonald’s, Ray Kroc, had a very unique view of venue. He once said that the secret to success was not how you made the burger, or the people who serve the food — although those are important factors. In fact, Mr. Kroc would say that he wasn’t in the hamburger business at...

/ March 21, 2017

The 5 productivity tools every race promoter needs to use

Every profession has tools, and race promotion is no different. Clipboards, stopwatches, and paper sheets are the hallmarks of a race promoter’s trade. Same goes for race planning. Race promoters exclusively use spreadsheets to plan, manage, and direct their races. First, they build their spreadsheets on their computers. Then they print their spreadsheets for their...

/ November 20, 2016

Stop racing in your own events

This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...

/ July 15, 2016

It is time for you to have a vision

If you thought the title meant this article was about going out to find your spirit animal, you’re partially right. I think my spirit animal is a red fox, only because they seem to follow me around every time I’m on the trail. But alas, this is not that kind of article. No, the vision...

/ May 30, 2016