Tag: reckoneering

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Why do race promoters fail?

I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...

/ March 24, 2017

How contact lists can impact racer turn out

Every time you make a connection with your racers, from pre-registering for your events, to registering for your event on race day, you need to get their contact information.

/ January 17, 2016

Getting the trail out of your head

About 10 years ago, I started mountain biking. That addition to my life led me to trail running. Soon I was orienteering, and then found a way to put it all together in a slog fest called adventure racing. All of it was a way for me to interact with the outdoors… again. You see,...

/ December 20, 2015

How to manage racing cheats

Cheaters. Every race has them, and nobody likes them. But do they really pose a threat to local or even Regional events? To answer that questions, you first need to understand the three categories these scofflaws fit into: (1) cheaters who attempt to gain an unfair advantage by breaking the course rules (rule breakers), (2)...

/ May 20, 2015