Tag: reputation

Why do race promoters fail?

I have met numerous race promoters who have failed to build a successful race promotion business. Over and over again, I hear them talk to me about their struggles. All too often, they found out that race promotion is not a job that magically creates that well-orchestrated event most racers get to experience on race...

/ March 24, 2017

Stop racing in your own events

This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...

/ July 15, 2016

The #1 reason volunteers can ruin your race

What is a volunteer? More importantly, what is a volunteer in the context of helping you run your race on race day? To answer that, consider this scenario. Your racer is about to race your race. The racer requests some course information. So they find the first person they see and ask them for that...

/ May 9, 2016