Tag: revenue

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 15, 2017

Are you ready to benefit from your competitors cancellation?

This is a tale of three races. It kind of starts off like a bad joke. A mountain bike race, an adventure race, and an epic ride all walk into a bar. So the bartender says, “What is this, some kinda joke?” Ba-Da-Boom! Tip your waiter! No, in this tale, all three of these races...

/ April 27, 2017

Putting the fun back in race budget fundamentals

Budgets are a pain, especially if you are bootstrapping your event with a bankroll of less than $1,000 in your pocket. Often the difficulty lies in precisely predicting the total cost of an event when you cannot control how many people will show up. As the saying goes, “if it was easy, everyone would be...

/ July 18, 2016

Race profits are evil, and other money myths

Do you want to see something funny? Want to see a race promoter look really uncomfortable? Ask them about profit. Better yet, ask them if they are making a profit, or if they think that generating a profit is a measure of their success. Heck, ask them if their last race made any money. It’s...

/ May 16, 2016