To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.
Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out.
Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
When you decide to build your first race, you discover just how alone you are. Unlike fixing a car, writing software, or getting tips on how to beat just about any video game, there is very little on proper race building. Sure, there are a few blog posts out there that give you the highlights,...