Tag: strategic

Take your race goals and turn them into SMART goals

Setting goals are extremely important to keeping your race promotion business focused on what needs to accomplish throughout the year.

/ December 28, 2017

Become a women-friendly race promoter

Are there less women than men on the trails these days? Has it always been that way? If you’re a mountain bike racer, you might say, “yes”. If you’re a trail runner, you might say, “no”. If you’re an outdoor or off-road race promoter, you might be asking a completely different questions like, “where are...

/ July 31, 2016

Build your first race promotion roadmap

The anatomy of a roadmap consists of two basic things: a start and a finish. The in-between of a roadmap can include as much or as little detail as you want. If you haven’t read “You start with a roadmap“, then go do that now, then come on back. I’ll wait! You back yet? What...

/ June 25, 2016