Tag: strategies

Rebuild your motivation and get back to building better races

If you want to build a successful outdoor, off-road racing business, you need to get hungry, stay motivated, and change your life for the better.

/ June 14, 2018

Become a women-friendly race promoter

If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events.

/ May 21, 2018

Are your competitors fighters or nappers?

When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.

/ May 28, 2017

Principles of a profitable race

Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.

/ May 15, 2017

Strategies for beating Mr. Murphy and his immutable laws of racing

Race promoters have tried many strategies to beat Mr. Murphy and his wheel of woe. Those few that have survived, found that the strategies that work come with a price. I think that price that is just too high for most new race promoters to pay AND manage to stay in business. That is why...

/ January 17, 2017

Build your volume racing business with encores and playoffs

Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...

/ December 12, 2016