Tag: strategy
How to set the right price for your race
Figuring out what the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.
Are your competitors fighters or nappers?
When it comes to racing, many of your competitors don’t change their strategies all that often, making their business naps your business advantage.
Principles of a profitable race
Once you figured out how to start small, stay simple, and show value, these core principles should become the foundation of every race you build.
Rebuild your motivation and get back to building better races
Do you need something to change in your racing business? Does the feeling of having to produce yet another race tapping your motivation? You know you love racing, but maybe it’s become exhausting, frustrating and even painful to continue. You see your competitors still maintaining the same race production tempo they did in past years,...
Build your volume racing business with encores and playoffs
Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...
Strategies for picking your race dates
Picking your race dates is an important part of your strategic process. Usually between October and December, you sit down with your list of potential race offerings, pull out your calendar and a pen, and start considering possible dates. STOP! You’re going about this without all the facts. All the facts? Those bits of information...
