Tag: strategy

Be a race promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ December 24, 2021

How to set the right price for your race

Figuring out the right registration price to charge for your race is not easy. That's why you stop the guess work and start using a process that works.

/ June 4, 2021
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ August 26, 2019

A Strategy for Saving American MTBO

How to make Orienteering USA competitive in mountain bike orienteering with a strategy for saving American MTBO.

/ August 14, 2018

Rebuild your motivation and get back to building better races

If you want to build a successful outdoor, off-road racing business, you need to get hungry, stay motivated, and change your life for the better.

/ June 14, 2018

How to sell out your race

To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.

/ August 1, 2017