Tag: strategy

How to retain customers for life with the Disney Way

Racing is a people business. Or better yet, the business of managing people’s expectations. People expect you to provide a certain level of performance and service during each one of your events. If you’re disorganized, indifferent, or snobbish, you can form your own expectations about your business very quickly — you can expect to not...

/ July 25, 2016

Build your first race promotion roadmap

The anatomy of a roadmap consists of two basic things: a start and a finish. The in-between of a roadmap can include as much or as little detail as you want. If you haven’t read “You start with a roadmap“, then go do that now, then come on back. I’ll wait! You back yet? What...

/ June 25, 2016

Be a Race Promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ May 24, 2016
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ May 9, 2016

How to sell out your race

So there you are. A race promoter looking to launch your first off-road race. Maybe you started off as an off-road racer yourself but noticed that not too many people were creating the type of races you would like to race in. Or maybe you’re just interested in bringing off-road racing to your community but...

/ December 9, 2014
Adrian Jackson (AUS)

How the Jackson Method can improve American MTBO athletes

Analysis of the World Cup MTBO statistics over the past few years reveals that there is a good chance of the same athletes will place almost identical to their World Cup standings during the World MTBO Championships. The past and present performance of recent MTBO athletes provides an excellent leading indicator when predicting who will...

/ July 20, 2013