Tag: strategy

How to retain customers for life with the Disney Way

Racing is a people business. Or better yet, the business of managing people’s expectations. People expect you to provide a certain level of performance and service during each one of your events. If you’re disorganized, indifferent, or snobbish, you can form your own expectations about your business very quickly — you can expect to not...

/ July 25, 2016

Build your first race promotion road map

The anatomy of a road map consists of two basic things: a start and a finish. The in-between of a road map can include as much or as little detail as you want. If you haven’t read “You start with a road map“, then go do that now, then come on back. I’ll wait! You...

/ June 25, 2016

Be a Race Promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ May 24, 2016
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ May 9, 2016