Tag: tactics

How to sell out your race

To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.

/ August 1, 2017

Why timely race results pay for future races

Timely race results are one of the most important aspects of any race. So it goes without saying that you have to get the race results just right to be successful. We all know about the challenge of collecting times correctly, and the stress behind posting results that are contested. In my article Using timing...

/ August 29, 2016

How to recruit enough volunteers before race day

How do you get enough volunteers to show up to your race? This is the age old question that every single race promoter asks. Why is it an age old question? Because most race promoters suck at it! And those that don’t suck at it, rarely like to tell others how they get their volunteers...

/ August 22, 2016

Get your next race permit approved

Permits are the life’s blood of your race on public land. Without a permit, you have no legal permission to use the venue, and all the insurance in the world will not protect you if someone gets hurt. The permit is the single document that unlocks access, resources, and liability protection. No permit, no race....

/ June 10, 2016