Tag: value

I don’t care what you think about my race, and other coping skills

Everyone feels vulnerable when it comes to producing races they care about. Race promotion is just as much art as managing process. When you create art, you do it in a way that you don’t always feel is correct. Sometimes what we do as race promoters is a guess. The first race promoter that put...

/ February 20, 2017

Build your volume racing business with encores and playoffs

Do you have a strategy to improve your sales volume? No, this has nothing to do with how loud your events are during registration. CenturyLink Field — the home field for the Seattle Seahawks — already has that record. No, this volume has to do with the number of races you need to produce a...

/ December 12, 2016

How to set the right price for your race

Figuring out what the right registration price to charge for your race is not easy. In fact, when it comes to setting your race’s registration price, most race promoters like yourself, start freaking out. Freaking out? Yup. Think about it. Too low and you don’t make any money. Too high and no one shows up....

/ October 11, 2016

Race profits are evil, and other money myths

Do you want to see something funny? Want to see a race promoter look really uncomfortable? Ask them about profit. Better yet, ask them if they are making a profit, or if they think that generating a profit is a measure of their success. Heck, ask them if their last race made any money. It’s...

/ May 16, 2016