Race Promotion Archives
All my articles on race promotion, race direction, and race organization:
- Dress rehearsals can improve your race day operations
- A customer is worth a thousand race photos
- Take your race promotion on the road
- How to set the right price for your race
- Are your competitors fighters or nappers?
- Doom on you if you ignore these principles and kill a racer
- Principles of a profitable race
- Are you ready to benefit from your competitors cancellation?
- How to bounce back when everything goes wrong
- It is your job to teach your customers how to navigate out of the parking lot
- Always think before you buy race equipment
- Why do race promoters fail?
- Why race location is more important than the race itself
- Put away the shotgun and start messaging with precision
- Who designed this race course?
- I don’t care what you think about my race, and other coping skills
- Learn to focus on the right things to propel you forward
- Are you overlooking the demand for trail races?
- Principles of the No Snow Biathlon
- Rebuild your motivation and get back to building better races
- Actively manage risks before they actively destroy your racing business
- Strategies for beating Mr. Murphy and his immutable laws of racing
- Take your race goals and turn them into SMART goals
- Where have all the amateurs gone?
- Applying market force thinking to your real world business strategy
- Build your volume racing business with encores and playoffs
- Take your next step in building better races
- Is your liability waiver protecting your racing business?
- The 5 productivity tools every race promoter needs to use
- Mr. Murphy just canceled your race — now what?
- Handle the politics in race promotion, before they handle you
- Reckoneer launches the Merchants of Dirt Podcast
- Strategies for picking your race dates
- Risk management begins with your emergency response plan
- Gain customers for life by turning your awards ceremony into a party
- 5 Problems that will cost you customers on race day
- Stop worrying about things racers don’t care about
- Oh, Captain, my captain of volunteers
- Mr. Murphy and your need for a pre-race checklist
- Why timely race results pay for future races
- How to recruit enough volunteers before race day
- Sanctioning means never promoting a race without insurance again
- Your schedule is your race day movie script
- Become a women-friendly race promoter
- How to retain customers for life with the Disney Way
- Putting the fun back in race budget fundamentals
- Stop racing in your own events
- The right balance between registration and podium prizes
- Understanding race categories and classes
- Bootstrap your first dual slalom race
- Better than you found it tactics for race day trash
- Using timing as your essential tool for race day arbitration
- Build your first race promotion roadmap
- You start with a roadmap
- Get your next race permit approved
- 7 venue areas that ever race needs
- Check your venue before race day, or else
- Look before you leap into race promotion
- It is time for you to have a vision
- Be a Race Promoter, not a race director
- What I wish I knew before I built my first race
- Race profits are evil, and other money myths
- Building a race course starts with a walk
- The #1 reason volunteers can ruin your race
- The 5 steps to getting your event under control
- Why a good race name gives you an advantage
- How contact lists can impact racer turn out
- Getting the trail out of your head
- Why the collegiate mountain nationals needs some perspective
- How to manage racing cheats
- Introduction to MTBO Event Development
- Why blurring the line between sports is good for business
- How to sell out your race
- How not to suffer pre-registration woes
- Is Enduro Totally Enduro, or is it Just Enduro? Yes! Wait, What?
- Understanding the Super-D
- 7 Secrets to Dual Slalom Course Design
- Bikejoring: Mountain Biking gone to the dogs
- Anatomy of an adventure race
- How to think like a Race Director
- How the Jackson Method can improve American MTBO athletes
- Transition to Gravity MTB Begins with Enduro
- Spectator Friendly MTB Racing Includes a Short Track
- US Biathlon Needs US Snipers
- CKO is Canoe/Kayak Racing WITH Orienteering
