Understanding race categories and classes
Create skill-based and age-based racing categories to get more racers on the podium and feel like winners.
Become a women-friendly race promoter
If you invest your time in teaching and encouraging women to become better riders today, you can create an environment that promotes women to try racing for the first time and encourages more women to attend your events.
The right balance between registration and podium prizes
The more chances you give your racers to stand on the podium, the more likely they are to come to your race and come back to your race.
Be a race promoter, not a race director
All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...
Mr. Murphy just canceled your race — now what?
Mr. Murphy loves rain. Rain is great at getting your race canceled. Let’s face it, health and weather are both unpredictable forces. As a race promoter, you will have to deal with both at least once in your life. And chances are it will be more than once. If you ask five people what the...
Getting the Trail Out of Your Head
Redefining the role of the race director requires you to rethink your purpose by working ON your event, not IN your event.