Take the concept that fits your strategy, explore all the details of its development, create a plan, and bring it into the real world.
Category: Build
Always think before you buy race equipment
Every professional off-road race needs a certain amount of equipment. When you promote races that take place in remote locations, the equipment you select needs to meet a few requirements before it becomes part of your venue kit. For starters, any equipment you buy has to meet the following criteria: Need – Do you really...
Why race location is more important than the race itself
The inventor of McDonald’s, Ray Kroc, had a very unique view of venue. He once said that the secret to success was not how you made the burger, or the people who serve the food — although those are important factors. In fact, Mr. Kroc would say that he wasn’t in the hamburger business at...
Who designed this race course?
Racers are likely to forgive you for most minor course design issues. Unfortunately, you can only please half the people half of the time. Some customers really care about how a course is designed. They especially care about accurate length. For locals, whether or not you included certain features comes in a close second. If...
The 5 productivity tools every race promoter needs to use
Every profession has tools, and race promotion is no different. Clipboards, stopwatches, and paper sheets are the hallmarks of a race promoter’s trade. Same goes for race planning. Race promoters exclusively use spreadsheets to plan, manage, and direct their races. First, they build their spreadsheets on their computers. Then they print their spreadsheets for their...
Bootstrap your first dual slalom race
How do you bootstrap a mountain bike dual slalom event? I asked this question the first time I wanted to build a poor mans’s version of a dual slalom course. But instead of going through the ins-and-outs of professional dual slalom course design like did in 7 Secrets of Dual Slalom Course Design, I want...
7 venue areas that ever race needs
Venue layouts are important to the success of your event. Not only do you need to have all the necessary areas in place to effectively direct your race, but you will need to make sure your customer flow makes sense, and everyone knows where to go. The goal is to make sure everyone knows where...