Execute your plan with real customers, monitor the plan in real time, and learn from actual customer feedback.
Category: Direct
Oh, No! Where’s Kyle? He has all the gear!
Don't be the single point of failure by being the only one with all the gear by building a few gear redundancy strategies into your plans.
Dress rehearsals can improve your race day operations
Improve your race day plan by using practice runs and dress rehearsals as tools for shaking out the problems in your plan before race day.
Gain customers for life by turning your awards ceremony into a party
Do you remember your last awards ceremony? Many off-road race awards ceremonies go something like this: The promoter posts the results of your race after enough folks have finished. About 30-minutes later, they ask everyone to gather around the podium. They then call up racers by category, hand out medals, then take the podium picture....
5 Problems that will cost you customers on race day
There are certain things your customers really care about. If you get them wrong, there is no forgiveness; only the roar of angry of racers, and the threat of torches and pitchforks for screwing them up. Ok, maybe not real torches and pitchforks. But you can easily translate that image into races stating that they...
Oh, Captain, my captain of volunteers
Every race depends on volunteers. Love them or hate them, the race promotion industry depends on them at every level. They are a key element in any race’s success. Why? Because no race director is an island and staff’s are expensive. The sheer volume of things that need to get done on race day —...
Mr. Murphy and your need for a pre-race checklist
Someone famous once said, “I love the smell of my racing checklist in the morning. It smells like… VICTORY!” Okay, I know what you’re saying. Robert Duvall didn’t say that about racing. But he could of! Meanwhile, you’re tucked into your warm bed, dreaming of fat registration dollars, sold out venues, and… BOOM! What? Did...