Category: Plan

Know what will sell, explore marketable concepts, and develop a strategy to guide you.

Reckoneer.com - Keep Racing with asynchronous virtual events

Keep Racing with Asynchronous Virtual Events

Race promoters that pivot quickly to Asynchronous Competition Events (ACE) and Virtual Racing will survive the pandemic.

/ March 30, 2020

Mr. Murphy just canceled your race — now what?

Rain is great at getting your race canceled. Let’s face it, the weather is an unpredictable force. As a race promoter, you will have to deal with more than once in your life. If you ask five people what the weather will be like tomorrow, you will most likely get five different answers. This is...

/ March 21, 2020
mountain bikes in the transition zone

The 5 steps to getting your event under control

Have you ever took on too much or found it difficult to get your race off the ground due to costs? Do you use a guide or a process to make something work for you and your racers? Or do you just wing it? In the beginning, I was in the “wing it” crowd. I...

/ August 26, 2019

Getting the trail out of your head

Reckoneer provides you with more race direction education then you need to build your own outdoor events empire. But YOU still have to build it!

/ November 15, 2018

The right balance between registration and podium prizes

The more chances you give your racers to stand on the podium, the more likely they are to come to your race and come back to your race.

/ October 19, 2018

Why blurring the line between sports is good for business

The more an organizations like Orienteering USA works to bring in different kinds of people, the better that organization will become.

/ September 6, 2018