Merchants of Dirt Podcast

Merchants of Dirt Podcast

The Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo, is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. This includes the sports management skills needed to promote successful mountain biking, trail running, orienteering, adventure racing, and endurance events.

Episodes

Listen to Season 3

What You Can Learn from Race Hater Mr. Murphy – MOD033
July 26, 2017
In this episode, I teach you what you can learn about your own race day preparation process with a real-world example of a Mr. Murphy — the wannabe activist and trail extremist — and his race day sabotage antics.

Catch Up on Season 2

Inside the Race Director’s Studio Part 2 – MOD032
July 08, 2017
In this episode, we continue with Part 2 of Inside the Race Director’s Studio we I take you behind the scenes of the third mountain bike race in the series and learn what thinking goes into deciding when to call the race due to rain.
Inside the Race Director’s Studio Part 1 – MOD031
June 27, 2017
In this episode, I take you behind the scenes of the first mountain bike race in a four-race series and learn what thinking goes into preparing and directing a recent race.
Turn a No into a Yes with Relationship Building – MOD030
June 20, 2017
In this episode, I illustrate how to turn a No into Yes and get into places you’ve never raced before by using an approach that will help you form better relationships with your local trail steward organizations.
Your Growth Model Needs To Go To The Gym – MOD029
June 12, 2017
In this episode, learn how race promoters use the Always Be Racing (ABR) growth model to maintain their sales volume enough to make racing a full-time gig.
Mr. Murphy Loves Your Cut-and-Paste Waiver – MOD028
May 15, 2017
In this episode, waivers your first line of defense against personal injury lawsuits and remind you that it is your duty to avoid being negligent.
You Can’t Fix a Race You Never Start – MOD027
May 05, 2017
In this episode, you can’t fix a race you never start, so stop caring about what other people might think and go define your own race direction style.
Get Busy Crunching the Numbers with Cy Sack – MOD026
April 19, 2017
In this episode, Cy Sack from adventureracehub.com walks me through the State of Adventure Racing and shows how a little data can go long ways to making big decisions.
How Not to Suffer Registration Woes – MOD025
April 11, 2017
In this episode, I talk about what strategies you can use to improve your next events registration numbers.
Get Soggy Setting Courses with Mark Montague – MOD024
April 05, 2017
In this episode, Mark Montague and I walk step by step through his latest adventure race launch and we learn how to SPROUTE an Adventure Racing course.
Win More Customers with Strategic Messaging – MOD023
March 31, 2017
In this episode, I talk about what strategies you can use to be more consistent when you communicate with your customers.
Get Addicted to Adventure with Michelle Faucher – MOD022
March 21, 2017
In this episode, Michelle Faucher and I walk step by step through her latest adventure race launch and we learn how to Brake the Habit.
Manage the Unknown of Race Day Volunteers – MOD021
March 14, 2017
In this episode, I talk about how race day volunteers can be a key element in your race’s success but only if you can recruit, manage, and deal with them in an effective way.
It Is Time That Your Timing Was Timely – MOD020
February 28, 2017
In this episode, I talk about why having an accurate timing process starts off being essential to deciding who won or lost your race, and ends up helping you pay for future races.
Fix a Bad Race Course with a Good Design Strategy – MOD019
February 19, 2017
In this episode, I talk about how you fix a bad race course with a good design strategy that includes walking the course, testing your design, and getting feedback from real racers.
Venue is All About Location, Location, Location – MOD018
February 14, 2017
In this episode, I help you explore the beginnings of your location development strategy and the 7 venue areas that reduce customer confusion, control customer flow, and show your customers how organized you really are.
Build Better Permits with a Proposal Process – MOD017
February 7, 2017
In this episode, I teach you how to obtain the legal permission to use the venue by developing a process for getting your permits approved each and every time.
Mr. Murphy Just Wrecked Your Race Day – MOD016
January 31, 2017
In this episode, I’ll introduce you to a few race day risk mitigation strategies that include time padding, pre-race checklists, and why you always walk a venue BEFORE race day.
Mr. Murphy Finds Your Risk Planning Hilarious – MOD015
January 23, 2017
In this episode, I’ll introduce you to risk, risk management, and why you need to create your own risk mitigation strategy BEFORE bad things happen.
Mr. Murphy just took out a racer – MOD014
January 17, 2017
In this episode, we learn why you need to take emergency response planning very seriously. Especially when — not if — your efforts will directly contribute to saving a racers life, and why when it comes to Mr. Murphy, 9-1-1 will not cut it! By the way: Mr. Murphy just called… a racer just hit a tree. What you learn next could save a life.
Mr. Murphy just canceled your race – MOD013
January 10, 2017
In this episode of 2017, I’m dedicating lucky number episode #13 to my co-host, Mr. Murphy! This will be the first of 4 cautionary tales dedicated to topics Mr. Murphy wants to talk about — which means the month of January 2017 is focused entirely on the Murphy’s Law of Racing, and how we deal with topics like risk management, disaster recovery, and how to bounce back when everything goes wrong!

You can still listen to Season 1

Want to listen to Season 1 of the Merchants of Dirt Podcast? Then subscribe and discover every episode on iTunes, Stitcher, Google Play, or iHeartRadio, or visit MerchantsofDirt.com for complete show notes, links, and additional resouces.

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